Pursuits brand concept + online campaign
BRAND CONCEPT :
The result of this project had to be a brand concept. This brand concept is derived from prior research on a classmate's character traits. During the project we will be working on after this period, we will continue to build on this brand concept. We are going to make an online campaign for the target group of that brand after this project. But first, the Pursuits brand concept is shown below.
ONLINE CAMPAIGN:
The learning goals of this project are:
- Basic knowledge of online campaigns and strategies (interactive, social and branded media) in relation to the fashion industry.
- Integrating an online media campaign into an overall brand communication strategy.
- Develop and communicate an effective online campaign for a fashion brand through research, analysis, strategy and conceptual thinking.
CONCEPT VIDEO PURSUITS
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