The aim of this assignment was to represent your target group in the best possible way in a living space. That could be a bedroom, a living room or somewhere else where your target group prefers to be in the house. Before I could create this space with the materials I collected myself, I had to know who my target audience is. Questions I have asked myself are: What do they do in daily life? What is their family situation? What is their spending pattern? What kind of work do they do? etc.

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I chose the early enjoyers who are between 55 and 67 years of age. This target group can be divided into sub-targetgroups and so I have come to the conclusion that there are a lot of 'workaholics' in this category. They have a higher than average income and their children are out of the house. They enjoy luxurious experiences with their partner such as going out for dinner and city trips. The short moments that they are at home, they want to be in a warm and still modern house.

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The scenario that I wanted to create in this overall shot and detail shot turned out well. The Luxury Workaholic comes home from work between 4 - 6 pm and sits down on the couch with his wife with a glass of wine. They discuss the day and are planning to make a reservation at a restaurant. It's winter time and around this time the sun sets, this creates an even more homely atmosphere in the photos.